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Sample report

What an audit looks like.

A shortened example of the report we deliver. Every finding shows what we saw, why it matters and what to do, ranked by impact.

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This is a sample. The practice, its visitors and its numbers are made up to show the format. Your report uses your own website, analytics and visitor recordings.

Website audit · Sample

A small architecture practice

GoalMore inquiries for home additions and renovations

Pages reviewed
14
Visitor sessions watched
5
Checks run
UX, SEO, speed, accessibility, conversion
Time
About two weeks

In one sentence

Beautiful work, hidden behind a quiet, slow website. People who arrive ready to inquire can’t easily find how, and search engines can’t tell what the practice does or where.

The three fixes that matter most

  1. The only way to inquire is an email link at the bottom of the About pageConversion · small effort
  2. The homepage leads with awards, not with what the practice doesUX · small effort
  3. Every project page has the same page titleSEO · small effort
ScoresOut of 10

Findings

10 things worth fixing, with the evidence.

Each one names the behavior behind it, so your team knows why, not just what.

Showing 10

01ConversionImpactHighEffortSmall

The only way to inquire is an email link at the bottom of the About page

What we saw
Four of the five visitors we watched looked for a contact button on a project page, then gave up or went back to the homepage.
Why it matters
People decide to get in touch while looking at work they like. If the route isn’t right there, the moment passes. Fitts’s law
What to do
A short inquiry form at the end of every project page, and a “Start a project” button in the header.
02UXImpactHighEffortSmall

The homepage leads with awards, not with what the practice does

What we saw
Visitors took around 20 seconds to work out that the practice designs home additions. Two thought it only did large public buildings.
Why it matters
The first thing on a page sets expectations. Awards reassure, but only after people know they’re in the right place. Serial position effect
What to do
Open with one line that says who you help and with what, then show three recent home additions. Move awards lower.
03SEOImpactHighEffortSmall

Every project page has the same page title

What we saw
All 9 project pages are titled “Projects”. Search results show nine identical links.
Why it matters
Titles are what search engines and people read first. Identical titles give neither a reason to choose one. Jakob’s law
What to do
Name the type of project and the place in each title, such as “Kitchen addition to a 1920s bungalow, Portland”.
05SEOImpactHighEffortLarge

No page says which towns the practice works in

What we saw
The practice’s town appears only in the footer address. Searches like “residential architect” plus a nearby town don’t find it.
Why it matters
Most people look for an architect nearby. Search engines and AI answers need to see the places you cover, in plain words. Jakob’s law
What to do
A page for the area you serve, local project examples named by place, and a complete Google Business Profile.
06AccessibilityImpactMediumEffortSmall

Gray captions are too faint to read comfortably

What we saw
Project captions have a contrast ratio of about 2.6:1 against the background.
Why it matters
WCAG asks for at least 4.5:1 for body text. Faint text is hard for many people, and outdoors on a phone for everyone. Aesthetic-usability effect
What to do
Darken the caption gray to meet 4.5:1. The design keeps its calm look.
07AccessibilityImpactMediumEffortMedium

The gallery can’t be used without a mouse, and photos have no descriptions

What we saw
The next and previous arrows can’t be reached with the Tab key, and none of the gallery photos has alt text.
Why it matters
Keyboard and screen reader users can’t see the work at all. Descriptions also help search engines understand the images. Fitts’s law
What to do
Make the arrows real buttons, and write a one-line description for each photo.
08ConversionImpactMediumEffortSmall

Project pages end without a next step

What we saw
The last thing on each project page is a photo. Visitors scrolled to the end, paused, and left.
Why it matters
The end of a page is a natural decision point. With nothing there, the decision is to leave. Peak-end rule
What to do
End each project with “Planning something similar?” and a link to the inquiry form, plus two related projects.
10ConversionImpactMediumEffortMedium

Fees are never mentioned

What we saw
All five visitors asked some version of “how much does this cost?” The site doesn’t say how fees work.
Why it matters
When cost is a mystery, many people assume it’s too high and don’t ask. Tesler’s law
What to do
A short “How fees work” page: stages, what affects cost, and a typical starting range.

The plan

In the order that pays back fastest.

  1. This week

    Quick wins with a big effect

  2. This month

    Changes that need a little design or build time

  3. Next quarter

    New content that keeps paying off

After the report

We walk your team through it.

  • A walkthrough call to go through every finding and answer questions
  • Clips from the visitor sessions behind each finding, so you can see it for yourself
  • Fix it with your own team, or ask us to. The plan works either way

Your website next

Get a report like this for your site.

About two weeks, at a fixed price agreed up front. Founding client rate for our first five audits.

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